About miPlug
An AI-native studio, specialized in Lovable.
miPlug Oy is a Helsinki-based studio designing, building and shipping AI-native products, websites and web apps. As a Lovable Studio we help SMEs and enterprises migrate their existing sites and apps onto Lovable, build new products with them, and enable their teams to keep shipping.
Lovable Studio · HelsinkiAI-native by default
Intelligence is designed into the product, not bolted on. Every build assumes both people and agents will use it.
Lovable, deeply
We know the platform end to end — architecture, design systems, data and deployment — so you don't pay for the learning curve.
Bias for shipping
Real users beat perfect plans. We get to live products in weeks and iterate in the open.
How we work
We start with a sharp bet on a real problem, prototype on Lovable in days, and ship to production in weeks. Migrations run the same way: audit what exists, move it over in slices, and keep the business running throughout.
What we believe
The next generation of software is AI-native and built by small teams with the right tools. Our job is to make that intelligence feel obvious, useful and human — and to leave our clients able to keep building without us.