We build software people & agents love
miPlug is a Helsinki AI-native Lovable Studio. We build AI-native products, websites and web apps — and help SMEs and enterprises migrate onto Lovable with a turnkey approach.
About miPlug
An AI-native studio, built on Lovable.
miPlug is a small Helsinki-based studio specialized in Lovable. Everything we ship — products, websites and web apps — is AI-native by default: intelligence designed into the experience, not bolted on afterwards.
We help SMEs and enterprises migrate their existing sites and apps onto Lovable, build new products for them, and set their teams up to keep shipping on their own. Alongside client work we build and run our own portfolio.
Migrate
We move existing sites, apps and teams onto Lovable — without losing what already works.
Build
New AI-native products, websites and web apps, designed and shipped in weeks.
Enable
Design systems, backend and handover so your in-house team keeps shipping on Lovable.
Projects
Projects we're building
BetaJemaa
A conversation-based AI audio studio for personal podcasts, audiobooks and briefings.
An AI-native studio for on-demand audio.
BetaDlemma
A social opinion and decision-sharing network for everyday and big choices.
Have a dilemma? Share it.
BetaHappens
A modern event discovery platform powered by AI agent crawlers.
See what Happens.
BetaPanicBuddy
An AI companion that helps people cope with stress and anxious feelings.
Talk to Buddy.
Client work
AI-native software, delivered on Lovable.
We partner with SMEs and enterprises to migrate onto Lovable and build private, made-to-measure AI-native tooling across sales, marketing, GTM and operations — then hand the keys to their own team.
Sales
- AI sales enablement platforms
- Configurators and automated RFQ generation
- Expert AI assistants for technical sales
- AI-powered tendering and proposal tools
Marketing
- Brand-trained content and outreach agents
- Multilingual campaign generation
- Market and competitive intelligence agents
- Send-ready email and copy automation
GTM
- Multi-agent GTM command centres
- ROI models and pricing tools
- Lead research and account intelligence
- Web apps and browser extensions for field teams
Ops
- Internal AI assistants trained on your data
- Workflow automation across tools and APIs
- MCP integrations for human + agent access
- Document, spec and knowledge delivery systems
Have a private project in mind?
Get in touchHave an idea worth shipping?
We partner with founders and teams to take products from spark to shipped. Let's talk.
Start a conversation