We build software people & agents love
miPlug is a small team designing and shipping bold, AI-first SW products — across consumer and B2B.
About miPlug
A studio for AI-first products.
miPlug is a small Helsinki-based product studio. We design, build and ship our own AI-first apps across consumer, wellbeing and B2B — from audio on demand to event discovery and emotional support.
Alongside our own portfolio, we partner with established companies to craft bespoke, private AI tooling tailored to their products, brand and workflows.
Discover
We obsess over real human problems and turn fuzzy ideas into sharp product bets.
UI & UX
We design for the agentic era — delivering service as software, not the other way around.
Ship
From zero to live in weeks, then iterate relentlessly with the people who use it.
Portfolio
Products we've shipped
Under validationJemaa
A conversation-based AI audio studio for personal podcasts, audiobooks and briefings.
Personal Audio on Demand.
On holdDlemma
A social opinion and decision-sharing network for everyday and big choices.
Have a dilemma? Share it.
On holdHappens
A modern event discovery platform powered by AI agent crawlers.
See what Happens.
On holdPanicBuddy
An AI companion that helps people cope with stress and anxious feelings.
Talk to Buddy.
Custom-built
Bespoke AI tooling for industry leaders.
Beyond our own products, we partner with established companies to design and ship private, made-to-measure AI software — built around their products, brand voice, and workflows.
AI sales enablement platform
A configurable B2B platform combining product configuration, an expert AI assistant, technical document delivery, and automated RFQ generation. Designed for both human teams and AI agents via MCP.
Confidential engagement
Multi-agent sales operations suite
A command centre of specialist AI agents covering market intelligence, technical specifications, tendering, content and outreach. Trained on the partner's products and brand voice to deliver send-ready emails, ROI models and proposals. Available as a web app and browser extension.
Confidential engagement
Have a private project in mind?
Get in touchHave an idea worth shipping?
We partner with founders and teams to take products from spark to shipped. Let's talk.
Start a conversation